I'm Will Duncan, Designer of Digital Experiences
About me
With nearly a decade in UX and product design, Will is a results-driven leader thriving at the intersection of creativity and strategy. He has led cross-disciplinary teams in finance, energy, government, and technology, delivering impactful digital products. Known for balancing user needs with business goals, Will guides projects from research to delivery. His experience includes government platforms, fintech applications, and enterprise tools, always focused on simplicity and usability.
As a leader, Will nurtures talent and builds design maturity. He mentors designers, shapes career frameworks, and embeds user-centred practices that elevate delivery standards. Beyond design, he helps businesses recognise design's value, influences stakeholders, and drives design growth in organizations. Blending empathy and vision, Will fosters environments where innovation thrives and design becomes a true catalyst for business growth.
My Career
My Career
My Career
Where I've grown, designed and contributed
2025 - Present
Lead Product Designer
Barclays
Scaling a Design Centre of Excellence within PBWM by hiring, mentoring and supporting a growing team of designers, while pushing to increase UX maturity within the Private Bank.
Leading design efforts for a client-facing onboarding application for international customers, aiming to improve operational efficiency and reduce onboarding times by 50%.
2024 - 2025
Lead UX Designer
Scott Logic
Took on broader responsibilities including shaping bids, rebuilding the UX career framework, and overseeing more business-focused UX initiatives.
Continued to lead client projects, mentor team members, and champion the adoption of best-practice design processes across the organisation.
2022 - 2024
Senior UX Designer
Scott Logic
Led agile UX and UCD teams on large-scale projects, applying user research, usability testing, and service design to deliver intuitive, user-centred platforms.
Collaborated closely with stakeholders and cross-functional teams to align requirements, guide design decisions, and ensure timely delivery of high-quality outputs.
2022
Head of Digital Products
PlayerData
Oversaw product management while continuing to lead UX design, creating and managing product roadmaps that aligned with business goals and user needs.
Led cross-functional teams with agile methodologies, prioritised features, and strengthened stakeholder relationships to deliver impactful digital products.
2021 - 2022
Lead UX Designer
PlayerData
Drove the redesign of app features and website, using insights from analytics and research to significantly improve the user experience.
Maintained and evolved the design system while conducting UX audits, usability testing, and accessibility reviews to ensure scalable, inclusive solutions.
2020 - 2021
UX Consultant
Sainsbury's Bank
Served as the sole UX designer responsible for the end-to-end design and experience of all digital products across web and mobile.
Conducted extensive user research and usability testing, championed accessibility, and embedded UX as a valued discipline within the organisation.
2017 - 2020
Design Lead
Midton
Led the design of digital and physical products, building strong client relationships while overseeing the creative process from concept through delivery.
Balanced hands-on design with leadership, ensuring outputs met high standards of usability, functionality, and visual identity.
2016 - 2017
Product Designer
Midton
Created 3D product designs and visual assets, contributing to a wide range of client projects with a strong focus on precision and aesthetics.
Developed digital and physical prototypes to support manufacturing and client presentations.
2016
Product Designer
Team Magnus
Designed and delivered digital and physical products, combining creativity with technical problem-solving to meet customer needs.
Supported brand development and digital design initiatives, contributing to the company’s early growth and product evolution.
2025 - Present
Lead Product Designer
Barclays
Scaling a Design Centre of Excellence within PBWM by hiring, mentoring and supporting a growing team of designers, while pushing to increase UX maturity within the Private Bank.
Leading design efforts for a client-facing onboarding application for international customers, aiming to improve operational efficiency and reduce onboarding times by 50%.
2024 - 2025
Lead UX Designer
Scott Logic
Took on broader responsibilities including shaping bids, rebuilding the UX career framework, and overseeing more business-focused UX initiatives.
Continued to lead client projects, mentor team members, and champion the adoption of best-practice design processes across the organisation.
2022 - 2024
Senior UX Designer
Scott Logic
Led agile UX and UCD teams on large-scale projects, applying user research, usability testing, and service design to deliver intuitive, user-centred platforms.
Collaborated closely with stakeholders and cross-functional teams to align requirements, guide design decisions, and ensure timely delivery of high-quality outputs.
2022
Head of Digital Products
PlayerData
Oversaw product management while continuing to lead UX design, creating and managing product roadmaps that aligned with business goals and user needs.
Led cross-functional teams with agile methodologies, prioritised features, and strengthened stakeholder relationships to deliver impactful digital products.
2021 - 2022
Lead UX Designer
PlayerData
Drove the redesign of app features and website, using insights from analytics and research to significantly improve the user experience.
Maintained and evolved the design system while conducting UX audits, usability testing, and accessibility reviews to ensure scalable, inclusive solutions.
2020 - 2021
UX Consultant
Sainsbury's Bank
Served as the sole UX designer responsible for the end-to-end design and experience of all digital products across web and mobile.
Conducted extensive user research and usability testing, championed accessibility, and embedded UX as a valued discipline within the organisation.
2017 - 2020
Design Lead
Midton
Led the design of digital and physical products, building strong client relationships while overseeing the creative process from concept through delivery.
Balanced hands-on design with leadership, ensuring outputs met high standards of usability, functionality, and visual identity.
2016 - 2017
Product Designer
Midton
Created 3D product designs and visual assets, contributing to a wide range of client projects with a strong focus on precision and aesthetics.
Developed digital and physical prototypes to support manufacturing and client presentations.
2016
Product Designer
Team Magnus
Designed and delivered digital and physical products, combining creativity with technical problem-solving to meet customer needs.
Supported brand development and digital design initiatives, contributing to the company’s early growth and product evolution.
2025 - Present
Lead Product Designer
Barclays
Scaling a Design Centre of Excellence within PBWM by hiring, mentoring and supporting a growing team of designers, while pushing to increase UX maturity within the Private Bank.
Leading design efforts for a client-facing onboarding application for international customers, aiming to improve operational efficiency and reduce onboarding times by 50%.
2024 - 2025
Lead UX Designer
Scott Logic
Took on broader responsibilities including shaping bids, rebuilding the UX career framework, and overseeing more business-focused UX initiatives.
Continued to lead client projects, mentor team members, and champion the adoption of best-practice design processes across the organisation.
2022 - 2024
Senior UX Designer
Scott Logic
Led agile UX and UCD teams on large-scale projects, applying user research, usability testing, and service design to deliver intuitive, user-centred platforms.
Collaborated closely with stakeholders and cross-functional teams to align requirements, guide design decisions, and ensure timely delivery of high-quality outputs.
2022
Head of Digital Products
PlayerData
Oversaw product management while continuing to lead UX design, creating and managing product roadmaps that aligned with business goals and user needs.
Led cross-functional teams with agile methodologies, prioritised features, and strengthened stakeholder relationships to deliver impactful digital products.
2021 - 2022
Lead UX Designer
PlayerData
Drove the redesign of app features and website, using insights from analytics and research to significantly improve the user experience.
Maintained and evolved the design system while conducting UX audits, usability testing, and accessibility reviews to ensure scalable, inclusive solutions.
2020 - 2021
UX Consultant
Sainsbury's Bank
Served as the sole UX designer responsible for the end-to-end design and experience of all digital products across web and mobile.
Conducted extensive user research and usability testing, championed accessibility, and embedded UX as a valued discipline within the organisation.
2017 - 2020
Design Lead
Midton
Led the design of digital and physical products, building strong client relationships while overseeing the creative process from concept through delivery.
Balanced hands-on design with leadership, ensuring outputs met high standards of usability, functionality, and visual identity.
2016 - 2017
Product Designer
Midton
Created 3D product designs and visual assets, contributing to a wide range of client projects with a strong focus on precision and aesthetics.
Developed digital and physical prototypes to support manufacturing and client presentations.
2016
Product Designer
Team Magnus
Designed and delivered digital and physical products, combining creativity with technical problem-solving to meet customer needs.
Supported brand development and digital design initiatives, contributing to the company’s early growth and product evolution.