Fully booked for H1 2026
Product Designer,
People Manager
& Design Strategist
I have a proven track record of delivering exceptional user experiences and driving impactful design initiatives.
I'm Will Duncan
Results-driven product designer and people manager, focussed on driving UX maturity within organisations.
years
Experience designing digital journeys, growing UX maturity & crafting user-centric products.
years
Experience designing digital journeys, growing UX maturity & crafting user-centric products.
years
Experience designing digital journeys, growing UX maturity & crafting user-centric products.
industries
Delivering quality experiences, providing UX support & positively impacting businesses.
industries
Delivering quality experiences, providing UX support & positively impacting businesses.
industries
Delivering quality experiences, providing UX support & positively impacting businesses.
design systems
Contributed to, grown from early stages or built from scratch.
design systems
Contributed to, grown from early stages or built from scratch.
design systems
Contributed to, grown from early stages or built from scratch.
shortcuts
Taken when it comes to accessibility & usability.
shortcuts
Taken when it comes to accessibility & usability.
shortcuts
Taken when it comes to accessibility & usability.
Now working on
Now working on
Now working on
Where I'm currently adding value
Current role
Barclays Private Bank
I’m Design Lead for the bank’s largest tribe, leading a team of designers and shaping how UX shows up across 25 squads - not just the work, but how teams think about design. It’s a strategic leadership role focused on governance, influence, and alignment, embedding UX into agile delivery and business strategy while building the foundations for inclusive, research-led design at scale.
Current role
Barclays Private Bank
I’m Design Lead for the bank’s largest tribe, leading a team of designers and shaping how UX shows up across 25 squads - not just the work, but how teams think about design. It’s a strategic leadership role focused on governance, influence, and alignment, embedding UX into agile delivery and business strategy while building the foundations for inclusive, research-led design at scale.
Current role
Barclays Private Bank
I’m Design Lead for the bank’s largest tribe, leading a team of designers and shaping how UX shows up across 25 squads - not just the work, but how teams think about design. It’s a strategic leadership role focused on governance, influence, and alignment, embedding UX into agile delivery and business strategy while building the foundations for inclusive, research-led design at scale.
Projects
Projects
Projects
A collection of recent work
Reducing Customer Support Issues
Increasing security through feature development with the aim of reducing the number of issues raised through customer support channels.
Industry
Financial Services
Date
2021
Reducing Customer Support Issues
Increasing security through feature development with the aim of reducing the number of issues raised through customer support channels.
Industry
Financial Services
Date
2021
Reducing Customer Support Issues
Increasing security through feature development with the aim of reducing the number of issues raised through customer support channels.
Industry
Financial Services
Date
2021
Increasing Car Insurance Conversion Rates
Using unmoderated usability tests to redesign the quote and cover journey for car insurance.
Industry
Financial Services
Date
2020
Increasing Car Insurance Conversion Rates
Using unmoderated usability tests to redesign the quote and cover journey for car insurance.
Industry
Financial Services
Date
2020
Increasing Car Insurance Conversion Rates
Using unmoderated usability tests to redesign the quote and cover journey for car insurance.
Industry
Financial Services
Date
2020
What I do
Driving impact through user-centric digital experiences
Product Design (UX)
From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences, always keeping the user at the heart of the process.
Web apps
Mobile apps
Prototyping
Design system
+more
Website Design
I design engaging, responsive websites that combine aesthetic appeal with seamless user experiences to help brands stand out online.
Responsive
Low code
No code
Animation
+more
What I do
Driving impact through user-centric digital experiences
Product Design (UX)
From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences, always keeping the user at the heart of the process.
Web apps
Mobile apps
Prototyping
Design system
+more
Website Design
I design engaging, responsive websites that combine aesthetic appeal with seamless user experiences to help brands stand out online.
Responsive
Low code
No code
Animation
+more
What I do
Driving impact through user-centric digital experiences
Product Design (UX)
From wireframes to high-fidelity mockups, I design intuitive user interfaces that solve problems and elevate experiences, always keeping the user at the heart of the process.
Web apps
Mobile apps
Prototyping
Design system
+more
Website Design
I design engaging, responsive websites that combine aesthetic appeal with seamless user experiences to help brands stand out online.
Responsive
Low code
No code
Animation
+more
Let's Chat
Let's Chat
Let's Chat
Ways to get in touch
10+
I've helped many businesses increase their UX maturity, design intuitive experiences, grow their design teams and help set product direction & vision. Get in touch so I can help your business do the same.
“Will played a key role in designing the user interface for ScotPayments, ensuring a high-quality, user-focused experience. His UX expertise and collaborative approach made a huge impact.”
Fiona MacLellan
Service Design Lead
“Will played a key role in designing the user interface for ScotPayments, ensuring a high-quality, user-focused experience. His UX expertise and collaborative approach made a huge impact.”
Fiona MacLellan
Service Design Lead
“Will consistently translated complex requirements into clear, intuitive designs that greatly contributed to the project’s success.”
Semih Ilbars
Product Owner
“Will consistently translated complex requirements into clear, intuitive designs that greatly contributed to the project’s success.”
Semih Ilbars
Product Owner
“Will played a key role in designing the user interface for ScotPayments, ensuring a high-quality, user-focused experience. His UX expertise and collaborative approach made a huge impact.”
Fiona MacLellan
Service Design Lead
“Will consistently translated complex requirements into clear, intuitive designs that greatly contributed to the project’s success.”
Semih Ilbars
Product Owner
“Will is an exceptional UX designer with customer-first thinking and attention to detail. He confidently leads conversations with stakeholders and aligns teams around a vision.”
Paul Valentine
Product Owner
“Will is an exceptional UX designer with customer-first thinking and attention to detail. He confidently leads conversations with stakeholders and aligns teams around a vision.”
Paul Valentine
Product Owner
“Will is an exceptional UX designer with customer-first thinking and attention to detail. He confidently leads conversations with stakeholders and aligns teams around a vision.”
Paul Valentine
Product Owner
"I give a huge amount of credit to Will for helping me to transition from junior to middleweight in a short space of time - I firmly believe his mentorship accelerated my development."
Kieran Lalley
UX Designer
"I give a huge amount of credit to Will for helping me to transition from junior to middleweight in a short space of time - I firmly believe his mentorship accelerated my development."
Kieran Lalley
UX Designer
"I give a huge amount of credit to Will for helping me to transition from junior to middleweight in a short space of time - I firmly believe his mentorship accelerated my development."
Kieran Lalley
UX Designer
"Will combines strategic thinking with hands-on design expertise to deliver truly user-focused outcomes"
Stevie Shiells
Technical Lead
"Will combines strategic thinking with hands-on design expertise to deliver truly user-focused outcomes"
Stevie Shiells
Technical Lead
"Will combines strategic thinking with hands-on design expertise to deliver truly user-focused outcomes"
Stevie Shiells
Technical Lead
"Will was an excellent manager and mentor who supported my growth, helped me develop my skills, and guided me through a successful promotion."
Charlotte Hayes
Lead Test Engineer
"Will was an excellent manager and mentor who supported my growth, helped me develop my skills, and guided me through a successful promotion."
Charlotte Hayes
Lead Test Engineer
“One of those rare people who can balance being a strong leader while also being kind, approachable, and supportive. He made everyone feel valued and created a positive, collaborative atmosphere where the team could do their best work.”
Graham Ramsay
Design Director
“One of those rare people who can balance being a strong leader while also being kind, approachable, and supportive. He made everyone feel valued and created a positive, collaborative atmosphere where the team could do their best work.”
Graham Ramsay
Design Director
FAQs
Answers to common questions about my process
How do you approach design?
I start by understanding the people behind the problem and use research to guide design decisions. I then explore multiple directions, test assumptions early, and refine until we’ve landed on something simple, usable, and valuable.
What's your design philosophy in one sentence?
Keep it simple, make it human, and design with empathy for both the user and the business.
What's it like working with you?
Collaborative and pragmatic. The best solutions come from healthy debate, shared ownership, and always keeping the user at the heart of it.
Do you prefer leading a team or designing hands-on?
Both. I love mentoring and setting vision, but I also stay close to the craft and being creative.
What kind of projects have you worked on?
Everything from large-scale government platforms and fintech apps to design systems and end-to-end product launches.
FAQs
Answers to common questions about my process
How do you approach design?
I start by understanding the people behind the problem and use research to guide design decisions. I then explore multiple directions, test assumptions early, and refine until we’ve landed on something simple, usable, and valuable.
What's your design philosophy in one sentence?
Keep it simple, make it human, and design with empathy for both the user and the business.
What's it like working with you?
Collaborative and pragmatic. The best solutions come from healthy debate, shared ownership, and always keeping the user at the heart of it.
Do you prefer leading a team or designing hands-on?
Both. I love mentoring and setting vision, but I also stay close to the craft and being creative.
What kind of projects have you worked on?
Everything from large-scale government platforms and fintech apps to design systems and end-to-end product launches.
FAQs
Answers to common questions about my process
How do you approach design?
I start by understanding the people behind the problem and use research to guide design decisions. I then explore multiple directions, test assumptions early, and refine until we’ve landed on something simple, usable, and valuable.
What's your design philosophy in one sentence?
Keep it simple, make it human, and design with empathy for both the user and the business.
What's it like working with you?
Collaborative and pragmatic. The best solutions come from healthy debate, shared ownership, and always keeping the user at the heart of it.
Do you prefer leading a team or designing hands-on?
Both. I love mentoring and setting vision, but I also stay close to the craft and being creative.
What kind of projects have you worked on?
Everything from large-scale government platforms and fintech apps to design systems and end-to-end product launches.